Kim Kardashian Announces The Launch Of KKW Beauty

Kim Kardashian Announces The Launch Of KKW Beauty

Love her or hate her, Kim Kardashian can't be faulted for her business savvy ways.

Not only has she dabbled in fashion (where the DASH Dolls at?!), she's nailed tech with her app and her take on emojis - dubbed Kimojis -, and dropped a sell-out lips collab with sister Kylie for Kylie Cosmetics. It's probably no surprise to most hear that she'll be launching her own beauty brand, KKW Beauty.

We're not sure how Kylie will feel about the whole thing, and she hasn't given too much away, but we know that chances are, it's gonna be pretty major for all make-up lovers.


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Her Insta announced that it'll be coming 21st June - merely seven days away - with a Snapchat accidentally giving away that one of the first things to launch will be a contour product. No shock there, given that she's been big on contouring since day 1. Nothing else has been mentioned, though with her signature look featuring full lashes, strong brows and a defined lip, it's probably a safe bet to make some collection predictions.