The American market for plus-size fashion is undoubtedly better than that of here in the UK, so we're super jealous of Torrid's latest collab with Hello Kitty.
Each of the cute pieces in the collection are available in US sizes 10 to 30 (UK 12 to 32), ranging from skirts and rompers to denim cut-offs and Peter Pan-collar tops.
As expected with anything Hello Kitty, the designs are fun and flirty, and can be paired with basic staples to complete the look. 'We love being able to offer plus size fashion that is simultaneously fun to wear and fits so incredibly well,' said Kate Horton, Torrid's SVP and General Merchandising Manager.
The campaign features plus-size blogger Allison Teng, the woman behind Curvy Girl Chic, who - as a big fan of Hello Kitty - was thrilled to be involved: 'I grew up obsessed with all things Sanrio, so getting to model this super cute Hello Kitty collection from Torrid is a total dream come true! Hello Kitty is, to me, an icon that embodies both adventure and fabulousness.'
Take a look at Allison looking amazing in the collection:
You want in, right? Head over to Torrid now to shop your favourite pieces!