Like all awards ceremonies, the pressure was on stylists, hair stylists and make-up artists to get the stars glam ready at this year's Golden Globes. But with the dress code for this year's event being stripped back as celebrities stood alongside the Times Up campaign, the beauty looks were generally pared back too.
Amongst those who did have a more 'glam' look was Emma Stone, whose make up artist, Rachel Goodwin, created with a hidden feminist message. “Some people decided to hold back with their make up,” Rachel said. “But I asked myself, How can I send a message with beauty that was in solidarity with the effort?'“
With that, the NARS artist delved into a research project, where she looked into the Women's Suffrage Movement of the late 19th and early 20th centuries. From there, she pulled key colours from the feminist movement and created a red carpet worthy look and worked to “create and design a [look] that had a message of empowerment”.
“I found these incredible banners, sashes, pins, and jewelry that women of the Suffragist Movement worn, and they all had these three [colours] — green, purple, white — and those were the Suffragist colors.”
When it finally all came together for Stone's appearance on the red carpet (where she stood alongside date, Billie Jean King) the three colours made a show-stopping beauty look. “Her eyes are green, her lips and cheeks are purple, and there's white on the inside of her eyes and along her brows — and those are the only three [colours] in the make up,” Goodwin said.
When Goodwin ran the idea past Stone, the actress was excited by the statement that her make up was going to make that evening. The evening saw bold lips, especially in red, but Goodwin knew that that was to be expected: “I know that red is the [colour] of feminism and was a rebellious color worn by some Suffragists, but I thought that would maybe be too obvious, so I thought that I wanted to do something that felt unique to me and imbued it with more meaning.” Talking about the purple lip, Rachel added that “it's not exactly the royal purple of the Suffragists, but it is purple.”
I think if anyone wanted to create a brand new look that could encapsulate feminism and its history, Goodwin had it covered.