kicking beauty standards to the kerb since 2016

UK, Get Ready For Dear Kate, The Period-Friendly Activewear Brand

UK, Get Ready For Dear Kate, The Period-Friendly Activewear Brand

Uninspiring gym gear, be gone - the cute gym wardrobe is now available all month round! Exercising when on your period can sometimes be a bit daunting, and you can often find yourself checking yourself in the mirror and running to the bathroom out of fear of leaks. As a result, you often end up reduced to wearing your darkest, dullest capris and a pair of 'period pants', just to be on the safe side.

Luckily, Dear Kate, a brand from the US is finally available in the UK and is helping you kiss goodbye to your boring gym gear that you only wear during that wonderful time of the month.

The brand uses Underlux technology in its products, which consists of two layers of microfibre and a silky outer layer for comfort, preventing stains and leaks. Their range is building quickly, with knickers ranging from thongs and briefs to boy shorts, and gym leggings available in both full-length and capri styles. All protective, and all super pretty.

Underwear starts at £21 and activewear starts at £79. Excitingly, the brand is expanding further and has a dancewear collection coming soon for keen dancers that want to keep their style on point.

Credit: Dear Kate

Credit: Dear Kate

It's great to see fashion brands working to create products that keep women feeling comfortable and less self-conscious during their periods, plus also seeing microfibres being used in so many beneficial ways.

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